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May 17th, 2012

Pinterest Removes Itself From Acquisition Pinboards

As reported a couple of hours ago on AllThingsD, social collection site Pinterest is raising a $100M financing round at a $1.5B valuation with Japanese company Rakuten leading the round.
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May 3rd, 2012

Exact Match Keywords Coming to Google AdWords

Research shows that 97% of website visitors do not convert the first time they visit. With this in mind, Google is now offering you a new way to re-market and re-engage with your potential customers and bring them back to your website. Read More…

April 19th, 2012

Most Consumers Don’t Like Behavioral Ads

Consider the following question: If a search engine collects information about your searches and then uses it to rank your future search results that’s, a). Good, or B). Bad? Next consider this question: If a search engine keeps track of your searches and uses that information to personalize your future search results, that’s, a). OK, or b). Not Ok? These are the exact questions Pew Research asked consumers. Read More…

April 5th, 2012

Best Part of New Facebook Design Has Nothing to Do With Design

I know there’s still plenty of talk this week surrounding the new Facebook Timeline design and the various changes in the look and feel. But as I pointed out earlier this week, it’s still all about engagement. Read More…

March 22nd, 2012

The Hunger Games: Using Social Media Marketing to Bring Fiction to Life

The Hunger Games, an overnight sensation in young adult literature, is only a few days away from its theatrical debut and is already making a splash in digital marketing. By strategically leveraging enthusiasts, The Hunger Games has brought its alternate universe to life through social networks like Facebook and Twitter.
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March 8th, 2012

Can I start a multi-person Facebook chat?

I’d like to simultaneously chat with my brother and my Dad on Facebook. When we’re all online, I can open up a chat window and communicate with either of them, but I’d like to create a single window where we can all see each other’s messages. Is this possible, and if so, how do I do it in Facebook?

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February 20th, 2012

Rumours Surface of AdWords Click-to-Call Fraud

This is a warning to any advertisers using Google’s click to call service – an advertiser of Google AdWords recently claimed that his click to call campaign is receiving invalid or fraudulent calls. Read More…

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