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June 11th, 2015

Twitter Adds Website Cards to drive website clicks

Looking at Twitter for some added exposure and marketing? Consider The new, Twitter website cards – note, you’ll need a Twitter ads account in order to get started.  So, what are website cards? To help you connect Twitter’s valuable users with your site, you can use an ad unit called a Website Card with your Tweets. Read More…

May 14th, 2015

CTRs for Facebook Increase Year-Over-Year

Click-through rates for Facebook ads have gotten tremendously better over the past year if findings in a new report are any indication. This comes as advertisers adopt different types of ads and become less reliant on organic post reach, which has declined significantly for many of them. Read More…

April 16th, 2015

Advertisers Should Take Advantage Of AdWords Visits Metric

Late last year, Google added store visit conversions to estimated total conversions in AdWords, aimed at letting advertisers in the U.S. get an idea of how many people are visiting their stores as a result of their ads. Read More…

March 26th, 2015

It’s Clickable, But Does it LOOK Clickable?

We can do all kinds of cool stuff with web pages these days. In fact, there isn’t much you can’t make a web page do with one of the many web programming languages out there. But one thing you should never do is to change the way the mouse cursor reacts to clickable links. [Tweet This] Read More…

February 26th, 2015

Twitter Makes Analytics Tool Available To Non-Developers

Twitter announced that its mobile app analytics tool Answers will be available separately from its Crashlytics suite, where it has resided since launching. It will still be available via Crashlytics, but for non-developers, it will also be available in standalone form. Read More…

January 22nd, 2015

Weekly Infographic: How to Increase Click-Through-Rates on Google?

Click-through rate can be used to measure the performance of keywords and ads. It is a ratio that shows how often people who are seeing your ad or URL end up clicking on it.

Today’s blog by Catalyst will guide you on how to optimize the CTR and get more clicks from Google, which will eventually help in meeting your long-term SEO & PPC goals. Read More…

December 30th, 2014

Why You Should Create Optimized Landing Pages

We all know that search engines look at the quality of a page as part of determining its relevance for a particular search. While search engines might use different algorithms for determining relevance for paid and organic results, the idea behind page quality is the same. The higher relevance a page has to the topic, the higher placement it will achieve. Read More…


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