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April 10th, 2014

YouTube Overtakes All Other Social Media Platforms in Post Click Engagement!

Over the years social media has evolved to become one of the most significant sources of referral traffic, but have you ever wondered about the behavior of these visitors post click? According to a recent study conducted by Shareaholic, YouTube supplies the most engaged viewers to brand partners through referral traffic. Interestingly, the post click engagement delivered by Facebook lags far behind YouTube, Google+, LinkedIn and Twitter.

Social Media Post Click Engagement YouTube Overtakes All Other Social Media Platforms in Post Click Engagement!
Source: Shareaholic

The website analyzed 200,000 websites with more than 250 million unique monthly visitors for a period of 6 months (September 2013-February 2014) and delivered the following six significant findings:

  • Youtube drives the most engaged traffic with the lowest average bounce rate of 43.19%, the highest pages per visit (2.99) and the longest visit duration of 227.82 seconds. The reason behind the high engagement of visitors from YouTube can be dedicated to the fact that videos are very engaging in themselves and viewers maintain a similar level of engagement with related content.
  • Google+ and LinkedIn draws the least social referrals but they drive some of the best visitors. Google+ users spend a little more than 3 minutes viewing things shared by friends in their circle, visit 2.45 pages during each visit and bounce only 50.63% of the time. LinkedIn users generally spend 2 minutes and 13 seconds on each link they click, view 2.23 pages on each visit and bounce 51.28% of the time.
  • Both Twitter and Facebook bounce 56.35% of the time with Facebook users spending more time on a site post-click (127.44 seconds) than Twitter (123.10). Twitter however sweeps the boards in pages per visit category (2.15 vs 2.03).
  • Although Pinterest users bounce as frequently as the Facebook and Twitter users, they view comparatively fewer pages per visit (1.71) and spend considerably less time on site (64.67 seconds) than all other platforms except StumbleUpon.
  • Reddit is a tough nut to crack with users spending a little less than 2 minutes on a site post click, visit 1.58 pages during each visit and the highest bounce rate of 70.16%.
  • StumbleUpon drives the minimum engaged referrals. Users view only 1.5 pages per visit and spend 54.09 seconds on site.

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March 20th, 2014

Google Integrates AdWords Dynamic Remarketing with Google Analytics to Beef Up Retargeting Offerings!

An year after the launch of Dynamic Remarketing campaign, which allowed creating customized ads to reconnect with customers, Google today announced deeper remarketing integration between AdWords and Google Analytics.
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February 27th, 2014

Google Analytics Now Linked to Google+ Pages Dashboard!

Daniel Waisberg, the Google Analytics advocate has announced a new feature that will automatically add the Google Analytics information to the dashboard of the Google+ page of your business.
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February 6th, 2014

Google Analytics Refreshes Remarketing UI & Builds Lists Import Options!

Google Analytics has announced a refresh to Remarketing UI and new Remarketing list import options. Users will be getting a new User Interface and will be able to create Remarketing lists on the basis of origin, behavior, and demographics.
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January 16th, 2014

Google+ Is Google, Which Includes Gmail

Google announced a new change to Gmail this week, enabling people to send messages to Google+ users without knowing their email address. If you have a Gmail account and a Google+ account, you can send such messages to other Google+ users, and likewise, other Google+ users can send messages to you. If you let them.
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December 12th, 2013

Universal Analytics: A New, Free and Better Way to Work With Data

Google’s Universal Analytics (UA) is a more flexible alternative to a standard Google Analytics account; making it easier to customize account settings and providing a new opportunity to collect data that a standard account doesn’t automatically collect (like data from any digital device).
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November 21st, 2013

Unconventional ways to find link building opportunities

Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. As companies bolster their link building efforts, guest posting has emerged as a popular strategy for building these links. Typically these guest posting prospects are found through emailing various webmasters and asking them to write for the blog. While this can be a very effective strategy for acquiring links, there are some other more unconventional ways of finding link building opportunities.
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