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September 17th, 2015

Google Is Collaborating With Third Party Measurement Partners To Improve Measurement Accuracy Between Different App Attribution Trackers

Google is striving to improve the measurement accuracy between different app attribution trackers and DoubleClick with the announcement of its ability to integrate app install and event data from third party measurement partners, beginning with TUNE. Read More…

August 13th, 2015

Why your analytics system doesn’t track your website search

You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the end of their journey. And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they will tell you that their system tracks every page equally well on your website. But there is one that it doesn’t track so well–your website search results page. Read More…

July 16th, 2015

Facebook Changes The Cost Per Click Rules

Facebook is changing how it measures cost per click (CPC) for advertisers. This comes as part of its latest Ads API release.

From now on, CPC will only account for what Facebook calls “link clicks,” which are clicks related to certain ad objectives like: visiting another site, installing an app, or viewing a video on another site. This also includes call-to-action clicks and clicks to Facebook Canvas apps. It will no longer account for what Facebook refers to as “engagement clicks,” which include likes, shares, and comments. Read More…

June 11th, 2015

Twitter Adds Website Cards to drive website clicks

Looking at Twitter for some added exposure and marketing? Consider The new, Twitter website cards – note, you’ll need a Twitter ads account in order to get started.  So, what are website cards? To help you connect Twitter’s valuable users with your site, you can use an ad unit called a Website Card with your Tweets. Read More…

May 14th, 2015

CTRs for Facebook Increase Year-Over-Year

Click-through rates for Facebook ads have gotten tremendously better over the past year if findings in a new report are any indication. This comes as advertisers adopt different types of ads and become less reliant on organic post reach, which has declined significantly for many of them. Read More…

April 16th, 2015

Advertisers Should Take Advantage Of AdWords Visits Metric

Late last year, Google added store visit conversions to estimated total conversions in AdWords, aimed at letting advertisers in the U.S. get an idea of how many people are visiting their stores as a result of their ads. Read More…

March 26th, 2015

It’s Clickable, But Does it LOOK Clickable?

We can do all kinds of cool stuff with web pages these days. In fact, there isn’t much you can’t make a web page do with one of the many web programming languages out there. But one thing you should never do is to change the way the mouse cursor reacts to clickable links. [Tweet This] Read More…


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