Pinterest introduced free analytics to verified accounts last month. This is great news for brands. Businesses will no longer have to estimate the impact of their Pinterest presence or pay for a separate, usually costly, analytics service. Any Pinterest account that has the “new” look and a verified website can access analytics for their pins.
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If you want to get better traffic reports, you can enhance Google Analytics with URL Builder. Here’s how.
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Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. How is your search marketing working? Are you getting the results you want? Maybe you don’t even know how to measure results. Your analytics are essential to your initial search marketing plan and improvement plans. No matter where you are starting from, understanding how to measure where you are and take it to the next level makes all the difference. Do you know how your Web analytics can drive your search improvement plan?
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I won’t get into the Oscar’s real-time content marketing circus the other night. No need to play morning quarterback and talk about what these brands should have done to be more effective and capture the attention of blah blah blah. That would be too easy. I wouldn’t even call it real-time either. The Oscars have been planned for months. And, so what if they failed? It was one, two, maybe three Tweets. It doesn’t matter.
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If you know me at all, or Search Mojo, or anyone in the search industry for that matter, we are all big advocates of using Google Analytics to track activity on your site. Having the insight into where your traffic is coming from and what visitors do once they arrive on your site is very valuable to your bottom line, whether you realize it or not.
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Between Google AdWords conversion tracking code, Google Analytics code, and Google Remarketing code, we often find ourselves and our websites swimming in a sea of tracking code. It can sometimes be a daunting process working back and forth between the marketing and IT teams to ensure that everything is being properly tracked. But what if there was a tool that could ease the management of all of the various types of tracking code that we put on our websites? Well, you’re in luck, in October, Google released its Google Tag Manager that does just that.
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Take a look around the web – especially on social networks – and you’ll see a lot of people and brands complaining about their marketing results.
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