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July 31st, 2014

Organice Tweets Receives Analytics Features

Twitter announced the launch of some new analytics features for organic tweets via a new enhanced tweet activity dashboard. Read More…

June 26th, 2014

Old World vs. New World in a Digital World

I spent most of this past week in Berlin at the Digital Analytics Hub. It was great to see the EU crowd and get at least a few chances to experience early summer in Berlin. You might think that in a flat, digital world, the differences in practice between the U.S. and Europe would be slight. But in tribute to the amazing stickiness of culture, that’s just not the case.

In general, the perception is that Europe is still a few years behind the U.S. when it comes to digital analytics and that’s largely true – at least outside of the U.K. where there are some very cutting edge practices. But there are aspects of the EU approach to digital analytics that I find refreshing and, in some respects, superior to the norms in the U.S. Read More…

November 21st, 2013

Unconventional ways to find link building opportunities

Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. As companies bolster their link building efforts, guest posting has emerged as a popular strategy for building these links. Typically these guest posting prospects are found through emailing various webmasters and asking them to write for the blog. While this can be a very effective strategy for acquiring links, there are some other more unconventional ways of finding link building opportunities.
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October 24th, 2013

Bing Ads Accredited Professional Program Gets New Certificates and Badges!

Bing has added new certificates and badges to the Bing Ads Accredited Professional program. These additions include:
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September 26th, 2013

Google Authorship Versus Publisher Tags

When Google Publisher and Authorship tags are used correctly, they can be very helpful to overall search engine optimization and, most importantly, to searchers looking for your content. They can help your content stand out in search results, and studies have even shown that search results with authorship rich snippets can attract more clicks than search results without them (even higher ranking ones!), while publisher tags help Google see your Google plus profile and website together.
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September 5th, 2013

Google Analytics: Tracking the Illusive Data of Bing Ads

In digital marketing, Google and its advertising counterpart Google AdWords seem to rule the world. While a lot of the time that may be true, a fair amount of our clients also utilize Microsoft’s Bing Ads to gain additional leads and to ensure they aren’t putting all their eggs in Google’s proverbial basket.
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August 15th, 2013

What Is the Best Way to Get Started with Google Analytics?

Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry expert.
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