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October 9th, 2014

Pinterest Analytics Tutorial and Social Media Brand Marketing Stats | Social You Should Know

Pinterest Analytics “How To”

Now that Pinterest Analytics is available to business accounts, what do you need to know? The good folks at Social Media Examiner put together a nice tutorial on how you can get data on your Pinterest Profile, Audience and Activity from Your Website. You can also filter the data based on data source, so you can see how Android Phone users might differ from general web traffic. Give it a try. Read More…

September 18th, 2014

Who is clicking on paid search ads?

Amazon launched “Login and Pay with Amazon” nearly a year ago to let websites enable users to use their Amazon accounts to make purchases. Such a product had been long-anticipated. Read More…

August 28th, 2014

New and Improved Analytics Being Offered From Pinterest

In early June, Pinterest announced “new and improved” analytics, and now they’ve made the offering generally available. The company describes it as a “new, smarter tool to help businesses worldwide continue to improve how they work, with meaningful insights about what their customers are interested in.” Read More…

July 31st, 2014

Organice Tweets Receives Analytics Features

Twitter announced the launch of some new analytics features for organic tweets via a new enhanced tweet activity dashboard. Read More…

June 26th, 2014

Old World vs. New World in a Digital World

I spent most of this past week in Berlin at the Digital Analytics Hub. It was great to see the EU crowd and get at least a few chances to experience early summer in Berlin. You might think that in a flat, digital world, the differences in practice between the U.S. and Europe would be slight. But in tribute to the amazing stickiness of culture, that’s just not the case.

In general, the perception is that Europe is still a few years behind the U.S. when it comes to digital analytics and that’s largely true – at least outside of the U.K. where there are some very cutting edge practices. But there are aspects of the EU approach to digital analytics that I find refreshing and, in some respects, superior to the norms in the U.S. Read More…

November 21st, 2013

Unconventional ways to find link building opportunities

Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. As companies bolster their link building efforts, guest posting has emerged as a popular strategy for building these links. Typically these guest posting prospects are found through emailing various webmasters and asking them to write for the blog. While this can be a very effective strategy for acquiring links, there are some other more unconventional ways of finding link building opportunities.
Read More…

October 24th, 2013

Bing Ads Accredited Professional Program Gets New Certificates and Badges!

Bing has added new certificates and badges to the Bing Ads Accredited Professional program. These additions include:
Read More…

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