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09.27.07
26 Free Must-Have Buzz Monitoring Tools
 By
Andy Beal
There are a lot of companies that will happily relieve you of your dollars, in exchange for buzz monitoring services.
While many large companies will enjoy the peace of mind that comes from having a company track their reputation for them, the rest of us need something less expensive-or better yet, free!
We've compiled a list of twenty six buzz monitoring tools that are free of charge. Use these tools to keep track of your company reputation or even spy on your competition!
1. Your Industry
If you simply don't have time to track everything that specifically relates to your company-or your competition-you can still track news that relates to your industry. Moreover and Yahoo are just a couple of resources that offer RSS feeds for aggregated industry news.
2. Mainstream Media News
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One of the best ways to track mainstream media mentions of your company is to use Google News. Enter your company name, sort the results by date published and then subscribe to the RSS feed. You'll get instant RSS updates of any news items that mention your business. Example for "apple".
3. News Buzz
It's one thing to track any news that relates to your business, but what if you just want to know about the news that becomes popular? Sites such as Digg and Reddit will let you search for submitted stories that match your company name. Subscribe to the resulting RSS feed and you'll know about any story on Digg that mentions your company-or your biggest rival.
4. Social Media News
By the time a hot news story gets picked-up by the mainstream media, it could have made the rounds for days in the blogosphere. You can capitalize on positive buzz and put out any reputation fires by tracking social media. Technorati is one of the best options for tracking social media sites. Custom RSS feeds let you get quick updates on any blog that utters your company name.
5. Blog Posts
If a blog happens to "ping" the blogosphere, the chances are that it will get on Google Blog Search. Even if the blog isn't in Google news, or doesn't make the main Google index, Google Blog Search might still find that story that mentions your CEO or your recent product launch. Get alerts to matching stories via email or RSS.
6. Blog Comments
Sometimes tracking a blog post doesn't reveal the full conversation about your business. The blog post might be positive, but those leaving comments could attack your reputation. Services such as co.mments.com track the comments left on blogs. You can search for your brand and subscribe to the RSS feed for instant updates.
7. Blog Conversations
A negative blog post appears on a low-trafficked blog and there are no comments to track. End of story? Not quite, what if a very popular blogger picks up on the story? It could spread very quickly and catch you by surprise. Blogpulse's conversation tracker will help you track who's linking to that blog post about your company.
8. Blog Trends
How well is your competitor's new product launch going? Blogpulse trends lets you track whether a keyword is getting growing blog mentions or not. Apple's iPhone saw a 1000% jump in blog mentions leading up to its launch.
Continue reading this article.
About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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