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12.27.07
Top Free SEO Tools For Web Developers & Marketing Professionals
 By
Dustin Brewer
There are a lot of tools out there for web developers and marketers that do all kinds of different things.
It is hard to know what is important and what isn't important when you are using some of the tools available. When it comes down to it, the best way to get search traffic is to get more links to your site. But once you have those links coming in, you have to make sure that you have relevant content to ensure that the search robots (and your visitors!) know what your site is about and where the content is located. But don't over do it, keep it simple stupid applies to search marketing also.
I'm sure there are tools that I don't know about but I can share the ones that I find the most helpful in my day-to-day operations for the search engine optimization things that I do at work and for my personal projects.
Useful SEO tools for web developers and marketing professionals
#1 Search status
https://addons.mozilla.org/en-US/firefox/addon/321
This tool is actually a Firefox extension, whatever browser you may use is up to you. But the browser of choice for web developers, designers and internet marketing professionals should be Firefox for its wide array of plugins. This handy little tool will tell you the pagerank/alexa/compete ranking for the current site you are on. Which is helpful information, but it also allows you to right click and bring up a menu which will let you search for backlinks (on yahoo, google, msn), indexed (on yahoo, google, msn) pages and keyword density.
#2 SEO for Firefox
http://seobook.com/
This one is also a Firefox extension, it allows you to see information within search results about the various pages that are being displayed. This one is mostly handy to do research on competitors and reasons why they may be ranking better then a site you are optimizing. Some of the information is less important than stuff like backlinks or edu and gov links. But all in all you can get a pretty good idea about a site by just looking at that information.
#3 Webmaster Central
http://www.google.com/webmasters/
Continue Reading This Article.
About the Author:
Dustin Brewer is a web designer located in Oklahoma City, OK specializing in aesthetics in design, web standards, accessibility and usability. He also enjoys helping others to discover CSS and web design best practices through his web site, dustin brewer, a web design news site.
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