Choosing The Correct URL Shorteners For Your Site
Posted by AJ Ghergich
Let’s face it, whether you love them or hate them, url shorteners are here to stay. However, all url shorteners are not created equal. The shortening service you choose to use can have a big impact on your site’s link building and rankings.
The problem with some of the services out there is that they don’t provide a clean 301 redirect to your content. 301 redirects tell search engines to permanently redirect to your content. Instead they provide a 302 redirect which tells search engines that this a temporary situation which causes a lot of issues with most search engines.
Even if you just use short urls on twitter which nofollows the links you post anyway, you still need to pick a url shortener that 301 redirects because once you post a link on twitter it can end up anywhere.
If your shortened url gets republished all over the web (and isn’t that the point) wouldn’t it be nice to get the credit?
Bellow are 4 sites you should never use because they do not provide a clean 301 redirect:
· twurl.nl – 303 redirect
· hex.io – 302 redirect
· eweri.com – 302 redirect
· fon.gs – 302 redirect
If you look around you will surely find more examples. (Please post any examples you find in the comment section) Also watch out for services that use a bar or frames to display ads etc. Besides being tacky they usually are not providing a clean redirect.
Good Examples: Each of these services provides a clean 301 redirect
· tinyurl.com
· bit.ly
· ff.im
· is.gd
In summary, make certain when you do use a url shortening service that you only use one that 301 redirects. When in doubt simply enter a shortened url in a header checker like http://www.seoconsultants.com/tools/headers.asp
Follow this simple advice and when your Twitter post hits the big time your content actually get the credit it deserves.
About the Author: AJ Ghergich is a contributing writer for Authority Domains.