I am a SEO geek – if there were 140 characters on Twitter that have meaning – I might want to be able to find it, or help other people to find it. I know some people look on SEOs as spammers – some are – I look on my job as helping people find [...]

Last night I watched Facebook launch their Places feature, which is their version of a location based application, and thus competitor to Foursquare and Gowalla. The interesting thing about the announcement was the fact that Gowalla, Foursquare, Yelp and Booyah were also in attendance to announce their integration into Facebook Places.

The game used to be relatively simple. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Make your content at least semi-friendly for search engines. Bingo! A digital marketing success story. Not now. Like print newspapers, basketball players under 6 feet tall, and the McRib sandwich, the [...]