Google has begun integrating it’s instant preview feature to paid ads in its search engine results pages. Until now, the instant page preview was only available for the organic search results on desktops and mobile searches but you can soon expect to see a landing page preview of the website being promoted through the paid [...]

To call Zappos an online shoe store takes away from the brilliance behind the 12-year-old e-commerce powerhouse. While its original premise was based on helping people find the shoes they want, in one place, online, and discounted, it certainly evolved into something nothing short of disruptive. As we hear so often with technology startups, Zappos [...]

Come early May, Google will stop the position preference bidding feature, which sets bids to achieve a certain position on the page automatically, in Google AdWords. The company is recommending advertisers who use the feature to disable it before the announced date (early date) so that their will be a smooth transition for their bids. [...]