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Creating Broader Video Exposure With YouTube Direct

Thursday, November 19th, 2009

Last year I consulted with a local TV affiliate that wanted to build a localized social network. Part of the plan was to equip citizen journalists so that they could record and upload videos of news stories relevant to their town or county. We would have killed for the new YouTube Direct tool just launched [...]

Marketers Are Gaining Data From Online Child Monitors

Thursday, September 10th, 2009

Companies that sell software to monitor your child’s online activity are double-dipping by selling the collected data to marketers, according to AP. Not every software provider is engaging in the practice, but EchoMetrix Inc’s Sentry and FamilySafe brands are called out in particular. Because the software “listens” to the instant messenger conversations of kids, it’s [...]

New Report Shows Advanced Click Fraud Trends Emerging

Wednesday, July 29th, 2009

It’s kind of hard for me to report on Click Forensics without being biased–I’ve long maintained that click fraud will simply be one of many “costs” associated with paid search and is therefore a non-issue. So, you should keep that bias in mind, when reading the following: Click Forensics’ reports may put them out of [...]

Digg Leaves Microsoft To Develop Their Own Ad Service

Tuesday, April 21st, 2009

It appears that Digg has decided to dump Microsoft as its ad inventory provider and is instead planning to build its own ad sales force. The deal was originally announced back in July 2007 and was supposed to last 3-years. Now ClickZ is reporting that the partnership will end one year early:

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