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Archive for the ‘Influence’ Category

Using Twitter For A Good Cause

Thursday, February 25th, 2010

Recently, using social media for charities and non-profits has been the conversation topic du jor, due in no small part to the massively successful text donation campaign for Haiti implemented by The Red Cross. Social media for non-profits and causes has been steadily evolving in both effective and creative ways because social channels are a [...]

Have You Checked Out Spagg.com?

Thursday, February 11th, 2010

It is an idea who’s time has come: SPAGG.com
With the revitalization of the inner cities and old buildings as ” industrial lofts”, the green movement, and the economy and the slow economic recovery of late, the timing for SPAGG.com is prefect:

Creating Broader Video Exposure With YouTube Direct

Thursday, November 19th, 2009

Last year I consulted with a local TV affiliate that wanted to build a localized social network. Part of the plan was to equip citizen journalists so that they could record and upload videos of news stories relevant to their town or county.
We would have killed for the new YouTube Direct tool just launched by [...]

Social Media Is All About Culture

Thursday, October 8th, 2009

If you ask some people out there what social computing and social software are all about for them, they would probably tell you that it’s all about the tools, about this new set of social technologies, about all that fancy stuff that you can do on the Internet nowadays in a much simpler and more [...]

Marketers Are Gaining Data From Online Child Monitors

Thursday, September 10th, 2009

Companies that sell software to monitor your child’s online activity are double-dipping by selling the collected data to marketers, according to AP.
Not every software provider is engaging in the practice, but EchoMetrix Inc’s Sentry and FamilySafe brands are called out in particular. Because the software “listens” to the instant messenger conversations of kids, it’s able [...]

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