Gawker Launches Blog For Disgruntled Customers By Steve Rubel Expert Author Article Date: 2005-12-07 Look out retailers, Gawker Media has launched a new blog called... ...The Consumerist that tracks "the delinquencies of retail and service organizations." Every retailer in America should be reading this blog. My question is who will want to advertise on it? About the Author: Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm. He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.