Measure Bloggers With EgoSurf By Steve Rubel Expert Author Article Date: 2006-01-09 I'm not sure how scientifically accurate this is, but it sure is fun. Pete Cashmore links to a tool called EgoSurf. Simply type in any name and blog URL and you can assess how "popular" he/she is in the court of Google. You can also subscribe via RSS. About the Author: Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm. He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.