NHL Close To An ITunes Distribution Deal By Steve Rubel Expert Author Article Date: 2006-01-10 Here comes sports for your video iPod. Now we're talking. According to Kuklas Sports Business Journal is reporting that the National Hockey League is very close to reaching an agreement with Apple for distributing game video on iTunes. About the Author: Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm. He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.