Glypho Open Sources Novel Writing By Steve Rubel Expert Author Article Date: 2006-01-17 Here's a new site I learned about via email (see, Steve learns). It's called Glypho. It's another content marketplace, but this one is modeled after a novel writer's thought process. Users submit a plot framework and others built characters and flesh it out. The copyright belongs to its contributors and is governed by a Creative Commons License. Nice idea, but again, what's the business model? I don't mean to be a downer, but it eludes me. Let's hope they find one that's crash-free. (Hint: Stay away from selling online ads.) About the Author: Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm. He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.