Nike Basketball Launches A Blog By Steve Rubel Expert Author Article Date: 2006-02-28 One of my readers writes in that Nike has launched a basketball weblog! It's written by the team that designs the sneakers. Unfortunately, it is devoid of social features. There's no comments or trackbacks. Add these and I think Nike is there. I really like how they use photos. About the Author: Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm. He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.