Sopranos Google Maps Mashup By Lee Odden Expert Author Article Date: 2006-02-28 One of the sessions that I covered over at Search Engine Roundtable was Rich Media and Video Ads where speaker Ian Schafer of Deep Focus previewed the Sopranos Google Maps mashup where you can view show episodes and other details by their location. Pretty slick. I think you'll find more and more of this kind of creative being used in more advanced SEO programs that integrate with other online marketing tactics. A lot of what's called viral is also linkbait and we all know what links can do for search engine rankings. About the Author: Lee Odden is President and Founder of TopRank Online Marketing, specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at Online Marketing Blog offering daily news, interviews and best practices.