Bill Brantley Groks Haystack By Christopher Carfi Expert Author Article Date: 2006-03-23 Bill Brantley writes: "I was first lured to Cerado's site by their "Web 2.0 or Star Wars Quiz" which challenges you to determine if a term is a Web 2.0 concept or a Star Wars character. Anyway, I clicked on their Haystack link which appears to be a MySpace for business folks. Now, it took me a couple of reads to understand the concept but what I think you do is you register your organization and have members of your organization create profiles. Then you can find other similarly-minded folks in other organizations and voila - instant business networking. Each profile links to the person's blog (if they have one) and the profiles are tagged which enhances the chances of finding a good match." Bill...Yes! (Only thing I'd add to that off-the-cuff is that there are a bunch of other use cases as well.) Read more here. Add to | Digg | Yahoo! My Web Technorati: Haystack About the Author: Christopher Carfi, CEO and co-founder of Cerado, looks at sales, marketing, and the business experience from the customer´s point of view. He currently is focused on understanding how emerging social technologies such as blogs, wikis, and social networking are enabling the creation of new types of customer-driven communities. He is the author of the Social Customer Manifesto weblog, and has been occasionally told that he drives and snowboards just a little too quickly.