ClickTale Launches Form Analytics By Manoj Jasra Expert Author Article Date: 2008-06-19 ClickTale has just launched a new analytics product called Form Analytics. Form Analytics reveals how visitors interact with online forms and provides recommendations that can increase form completion rates and shopping cart conversions. Form Analytics exposes the friction points inside your forms that can cause visitors to become frustrated and leave by identifying: Which fields take the longest to complete Which fields are left blank and may be superfluous How often errors occur that force visitors to refill a field This beta release of Form Analytics includes three reports: Time, Blanks, and Refills; additional reports will be coming out soon. The Beta version of Form Analytics is Free! ClickTale also uploaded two new movies to their site which explains some of their other web analytics tools: The first movie is a general overview of ClickTale: http://www.clicktale.com/screencasts/Overview/ The second movie describes our Scrolling Heatmaps in detail: http://www.clicktale.com/screencasts/Scrolling/ Sign up and try ClickTale for free and start enjoying the benefits of Form Analytics today. Blanks Report The Blanks Report displays a chart of how frequently visitors leave fields empty when submitting the form Comments About the Author: Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process. Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.